Aurora Innovations was founded in Eugene, Oregon by a group of conscientious, organic gardeners. Aurora Innovations is dedicated to bringing you superior and unique organic gardening products so you and our planet will be healthier and happier.
Since its initial inception, Aurora Innovations has been a different kind of manufacturing company. We started as a greenhouse supply and lighting manufacturer and from that field-oriented humble background our grass roots approach to product design was developed. As we grew and evolved as a company our real passion for potting soil and fertilizer gradually became our paramount driving ambition. To accomplish our goal of making the best soils and plant foods in the world we have gone on a mission to source the highest quality ingredients, some of the most talented minds, the most precise quality equipment and a superior, holistic approach to plant nutrition.
At Aurora Innovations they appreciate being part of a larger community and enjoy the opportunity to participate as a responsible corporate citizen. Aurora Innovations brands (Roots Organics) are distributed through thousands of local retailers in order to provide the very best customer support. This structure supports local communities and develops a relationship between store and the needs and styles of their unique local growers. In service to this they promote local music, community events, charitable organizations, industry awareness and synergistic opportunities for human advancement.